Mon, 28 August 2017
It’s never too early to start planning for the biggest profit season of the year – Christmas! And as the saying goes, the more you plan, the more you earn, so let’s get started.
In this podcast, Ken Burgin shares dozens of ways to make November and December more popular and profitable, starting with the Christmas Menus. It’s also important to communicate early with previous Christmas party customers and be more effective with how you reach out to potential new business. Booking systems need to be smooth and efficient, and event agreements should leave no room for cancellation or disagreements. There are also great options for selling hampers, Gift Vouchers and all the merchandise at your counter.
Now wrap this up with smart marketing and a great atmosphere (music, decorations and service) – it’s not just a profitable season but also a solid boost to a great new year!
Direct download: 251_Create_a_More_Profitable_Christmas_at_your_Restaurant.mp3
Category:business -- posted at: 9:00am AEST
Mon, 21 August 2017
It’s good to know there’s a serious side to cooking competitions - very different to the fireworks and drama of Masterchef and other TV food shows. Every year there are dozens of culinary competitions across the country, where chefs compete against their peers to create the best flavours, textures and appearance, using a high level of skill and technical proficiency. They work against the clock, and sometimes don’t know what they’ll be cooking until the last minute – it’s a nerve-racking business!
To explain the competitive world of professional chefs, Ken Burgin talked with John McFadden, Executive Chef at the Pan Pacific Hotels Group. He’s passionate about the industry, and dedicated to training the next generation of chefs and cooks. We discussed the competition scoring process, what judges look for in cooking techniques, the attitude of a winning chef and the value of these events to attract people to the industry. Connect with John on Linkedin, and see his food at the Parkroyal Hotel.
Mon, 14 August 2017
Ken Burgin recently met coffee roaster Saxon Wright, to hear about Pablo & Rusty’s recent certification as a B-Corp. Speciality coffee seems to lead the way in the beverage industry with its focus on sustainability from grower through to consumer. B-Corps ‘aspire to use the power of markets to solve social and environmental problems’, and the Silver Chef group is a proud member of the worldwide B-Corp community.
We discussed the growth of the business, their commitment to sustainably sourced produce, and the additional B-Corp priorities of environmental action, improved employee conditions, customer and community support, accountability and transparency. Even coffee waste is being imaginatively re-used with their Huskee Cup project. The company is growing fast, and Saxon sees the focus provided by B-Corp standards as an important part of their success.
Direct download: 249_How_a_Coffee_Group_Became_a_B-Corp_Business.mp3
Category:business -- posted at: 1:22pm AEST
Mon, 7 August 2017
Do you ever wonder why some cafes and restaurants are constantly in the news? Stories regularly appear in the local paper about their food, events and award-winning staff. Their chef may even be heard on local radio and seen on TV. What’s the secret? To help us understand how the media works, Ken Burgin interviewed public relations expert Jules Brooke about the type of stories that will create interest, how to prepare a Media Release, where to send it and how to use the publicity that follows.
We discussed the value of sharing ‘educational’ content, how to build your own profile, and a wide range of story ideas that will appeal to busy journalists. We also talked about the style and format of photos needed by the media, and when to engage a professional photographer. To help small businesses do their own public relations, Jules has developed the HandleYourOwnPR website, with expert writing and story advice, plus local Australian media lists. You can start sending media releases to your local journalists this week!
Direct download: 248_How_to_Get_the_Media_Interested_in_Your_Restaurant.mp3
Category:business -- posted at: 10:46am AEST