Profitable Hospitality Podcast

The P word - Planning. Everyone thinks it’s a good idea, but who has the time, and isn’t it all a bit complicated? Think of a plan as a bit like a map - a guide for how to get from where you are now to where you want to be. That next place might have more sales, lower food costs, better customer feedback and the ability to attract better staff. All of these are ‘big issues’, and will need work - writing them down is an essential first step.

In this interview Ken Burgin talks with management consultant Cindy Tonkin. We discussed the major parts of any planning process, setting priorities, how many things can be handled at once, and getting your team involved. We also discussed calendars, to-do lists and project management systems - it was a great discussion, and considering it’s a serious topic, we also had a few laughs along the way! You can find Cindy at ConsultantsConsultant - check her books, articles and newsletter.

Direct download: PH2022120Edited.mp3
Category:business -- posted at: 9:20am AEDT

Social media and online activity are essential parts of your marketing mix, but don’t overlook the many ‘old fashioned’ ways to attract and delight customers. These tried and tested methods attract interest, build loyalty and keep people coming back... and telling their friends.

In this podcast, Ken Burgin talks about how to use business cards, decoration and ‘quality signals’, your front window, internal pictures, illuminated signs, and the 5 key drivers for restaurant word-of-mouth. Also discussed were the value of direction signs, regular events, support for community groups, list building and excellent customer service. You can start many of these activities this week!

Direct download: PH2022020Edited.mp3
Category:business -- posted at: 8:11pm AEDT

Chances are you’ve stayed with the popular accommodation service AirBnB, either locally or overseas. It’s popularity is growing, and unlike hotels, the hosts generally don’t offer meals and try to keep their guests eating in-house. So that means a lot of them need to eat locally - and there may be hundreds of AirBnB properties in your area!

In this interview, Ken Burgin talks with long-time AirBnB host Paul Hart. He has an AirBnB property in Melbourne’s popular St Kilda area, and has used AirBnB widely overseas. He also takes part in the huge AirBnB Open conference held in the US each year - an enthusiast! We talked about the best ways for cafe and restaurant owners to reach out to local AirBnB operators, how and what they are recommending to their guests now, and Paul’s excellent new service RoamLocal, that gives local businesses an easy way to connect with AirBnB guests.

Direct download: PH2021920Edited.mp3
Category:business -- posted at: 9:59am AEDT

It’s more than just smiles and optimism. A positive mindset enables you to handle the ups and downs of the hospitality industry with more confidence and certainty, and with less strain. Problems aren’t so overwhelming, and a clear path for business growth becomes more apparent. You’ll be less focused on what your competitors are doing, and focus on the improvements that can be made at your own cafe or restaurant.

In this interview Ken Burgin talks with restaurant business coach Donald Burns. He works with a wide range of restaurant owners, showing them how to tackle business challenges, quieten the ‘inner critic’, improve employee culture and of course, boost the bottom line. Many people are attracted to hospitality for the lifestyle and profits – a positive mindset gives you the power and focus to achieve that.

Direct download: PH2021820Edited.mp3
Category:business -- posted at: 8:54am AEDT

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