Profitable Hospitality Podcast

There’s no avoiding social media, especially for restaurant, cafe and hotel marketing. And there’s much more to a digital marketing strategy than just ‘getting one of the young staff to handle it’. Hospitality managers, owners and leaders need to take social media seriously and develop comfort, skills and fluency for this modern digital world.

In this interview Ken Burgin talks with leadership coach Des Walsh about how leaders can build confidence to guide social media strategy and interact online with colleagues and customers. We also talked about which social media channels are the most appropriate and effective for hospitality marketing, and building your own reputation. Facebook, Linkedin, Twitter or Instagram – you don’t have to use them all, but you can’t hide in the shadows and pretend this doesn’t apply to you!

Direct download: PH2021320Edited.mp3
Category:business -- posted at: 2:13pm AEST

Long hours, heat and stress – that’s the working life of many chefs and kitchen staff. And even though they’re surrounded by good food, many chefs rely on coffee, snacks and sugary drinks to get through the day. Another reason why hospitality finds it hard to keep good people!

In this interview, Ken Burgin talks with Pip Seldon of The Healthy Tradie Project. She usually works with trades men and women in the construction industry, helping them to improve their job performance, mental clarity, diet, mood and energy levels. Here we talk about the cooking trade, and how her 6 essentials apply for a better work and personal life: exercise, mindset, nutrition, play, sunshine and sleep. You will enjoy her practical approach to improving work, whether you’re a chef or a manager who needs to improve productivity in the kitchen.

Direct download: PH2021220Edited.mp3
Category:business -- posted at: 12:58pm AEST

Have you noticed how some bars and restaurants are constantly in the news, or a chef is being quoted and making a name for herself? Chances are a public relations person is helping to get their story into the media, and keep them top of mind with the public. PR people aren’t magicians, but their years of experience and contacts can be great way to cut through and have your message noticed.

In this interview, Ken Burgin talks with publicist and communications expert Prue Gillespie. She has worked with restaurants, bars, events and foodservice entrepreneurs over quite a few years, promoting their products, helping them build personal profiles and even putting out a few ‘fires’ when things don’t go to plan. A professional publicist can be a great asset for any size of business, and Prue gives us great insights into how to leverage public relations and become much more recognised.

Direct download: PH20Episode2021120Edited.mp3
Category:business -- posted at: 4:46pm AEST

It was great to catch up with Court Desautels, Group Leader & COO of Canada’s Neighbourhood Restaurant Group in Guelph, Ontario. The group has been on the expansion trail for some years, and recently embraced the process of B-Corp certification. We’ve talked about B-Corp before in the interview with Silver Chef founder Allan English (podcast 203).

Court and I discussed how their two Borealis Grille restaurants, Woolwich Arrow Pub and Miijidaa Cafe have built on existing commitments to local produce and sustainability, and taken on the additional B-Corp challenges of improved employee conditions, customer and community support, accountability and transparency. It’s an inspiring story and the net results have been double digit sales growth and reduced costs – items on every business owner’s wish list!

Direct download: PH20Episode2021020Edited.mp3
Category:business -- posted at: 6:18pm AEST

It’s great to revisit previous podcast guests and find out how their business has grown and prospered. There are usually plenty of lessons along the way, about managing money and costs, managing people, sales and marketing, plus time management. I first interviewed Gus McAllister of The Tippler & Co Bar & Eatery two and half years ago, and how things have changed!

In this interview Ken Burgin talks with Gus about how he has built a strong local network of business customers and residents, effective use of his time and money for marketing, menu development and staff control. We also discussed how he has built a strong function & events side of his business and made everything more systematised.

Direct download: PH20Episode2020920Edited.mp3
Category:business -- posted at: 6:14pm AEST

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