Profitable Hospitality Podcast

It’s great to interview Brooke Adey, the manager of Yellow restaurant in Sydney and 2015 Winner of the Appetite for Excellence Young Waiter Award. This is Australia’s premier national award for chefs, waiters and restaurateurs.

She happily admits to being a ‘lifer’ in hospitality, and is sharpening her skills in management after a wide range of experience in Adelaide and Sydney restaurants.

Brooke says “I have always loved great food and wine, performing and learning, being a waiter allows me to do all of these things and more. As for my service philosophy, I believe you should treat the restaurant like your home, your colleagues like your family and your guests like your friends. Take pride in your venue, from the way it is presented to the energy that it gives; like members of your family, you might not get to pick your team but they can be some of the greatest relationships you will ever have.

Direct download: Podcast2018620Edited.mp3
Category:business -- posted at: 10:24am AEDT

It's not hard to write a good advertisement for staff. And most of your competitors' ads are so poorly written that, with a little care, yours will stand out like a beacon. The secret is to offer benefits that match the desires of the people you want to hire. Don’t just talk about what you want, but list in detail the benefits you offer that will appeal to applicants. These are much more than just ‘good pay’. although that’s important.

In this podcast Ken Burgin tells you how to get into the mind of an applicant, and put together ads that will get the phone ringing. This works for chef employment, front of house staff and managers - each of these groups have their own requirements and expectations you need to meet. Make use of the Profitable Hospitality Staff Management department and the Staff Management Downloads - we've got your employee management needs covered!

Direct download: Podcast2018520Edited.mp3
Category:business -- posted at: 6:02pm AEDT

More than 106 million people from China will vacation overseas in 2016 – the numbers are staggering! Just to Australia alone, there will be more than one million visitors, creating massive pressure on travel infrastructure and the staff resources needed to meet demand. The opportunities are fantastic, especially as more than 30% will be independent travellers, looking for good cuisine and great experiences, ready to enjoy the great food, drink and coffee at your restaurant or cafe.

In this interview Ken Burgin talks with John Hart, CEO of Restaurant & Catering Australia. John recently travelled to China and has been working closely with Tourism Australia on their extensive China Ready program for restaurants. Welcoming the new wave of Chinese tourists is a very exciting development for foodservice operators everywhere – be prepared!

Direct download: Episode2018420Edited.mp3
Category:business -- posted at: 6:12pm AEDT

Ken Burgin talks with Adam Reiner, who says the mission of his website Restaurant Manifesto is about ‘helping people dine more successfully by decoding the secret language of restaurants from an insider’s perspective. Certainly, I have a lot of life lessons from my work in restaurants that I’m happy to discuss with the listeners, but I’d prefer the conversation center more around the themes of how people can become better diners. So many blogs today spend so much energy ranting and raving about how awful restaurant guests are, but precious few come from a place of love or, God forbid, offer the guest any advice on how to use this information more constructively.’

Adam has worked in New York restaurants for almost 20 years. He was a member of the team at Mario Batali’s iconic Italian restaurant, Babbo, for nearly ten years and he currently works for Major Food Group as a captain at Carbone in Greenwich Village. He spent the majority of 2015 living in Hong Kong, where he was hired to be the New York Liaison and Brand Ambassador to the Carbone restaurant there. ‘It was an amazing experience to witness service dynamics in a foreign country, to interact with guests overseas and to train people on how to understand our New York swagger and style of service.’

Adam launched The Restaurant Manifesto in early 2014 (under the pen name Peter Camarero, to avoid conflict of interest) and since then has tried hard to be a more compassionate voice for helping people’s dining experiences. ‘Restaurants are complex organisms and too many restaurant patrons, even ones who fashion themselves experts, have overly simplistic ideas about how the organism functions. Gaining more literacy about the ecosystem, in his opinion, helps people cultivate better relationships with staff and, ultimately, results in better service.’ Follow Adam on his website and his pithy Twitter feed.

Direct download: Episode2018320Edited.mp3
Category:business -- posted at: 9:37pm AEDT

A smart online marketing strategy is essential for modern events – whether they’re conferences, meetings, entertainment, dinners or festivals. Your restaurant, club or bar can have the same promotional success as a big venue if you use imagination and the wide variety of social media and online channels available.

In this podcast, Ken Burgin talks with Sheila Scarborough of Tourism Currents, a high-powered trio of smart marketers who share a wealth of information about social media and online marketing for destinations, events and small business success. Sheila has a wealth of ideas on how to make your special occasion a big success, and shows us the importance of having separate strategies for before, during and after the event. 

Direct download: Episode2018220Edited.mp3
Category:business -- posted at: 8:50pm AEDT

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