Profitable Hospitality Podcast

In business, your ability to influence the actions and beliefs of customers and staff is crucial. It’s also important not to be constantly influenced by others. So when we discuss the idea of influence, the most useful question is, "How, when, where, and why do we influence people?"

In his famous book Influence: The Psychology of Persuasion, Robert Cialdini addresses the 'how' by providing the Six Principles underlying the process of influence and why they work. It’s what Ken Burgin discusses in this podcast, looking at how you can ethically influence customers to spend, recommend and return. Plus how to influence staff to be reliable, productive and engaged in their work. Cialdini’s ideas are easy to understand and very powerful.


Direct download: Podcast2013020Edited.mp3
Category:business -- posted at: 9:35am AEST

Everyone loves to hear a story, and traditionally they have a beginning, middle and end. They may tell us about success, adventure, lessons learned, happy times, difficulties faced, challenges overcome, and moving onto the next stage. There are many stories you can tell about your business, and some of them will be a powerful part of your marketing and influence. 

In this interview Ken Burgin talks with Valerie Khoo of the Australian Writers Centre, about the 8 ‘Power Stories’ that she believes every business can and should tell. You don’t have to be a professional writer to tell stories, just draw on your experience and share the details. Stories are useful for a variety of audiences – your customers, the media, your staff, your bank and even to convince yourself of the value of what you do. Make sure to also check Valerie’s book Power Stories: The 8 Stories You Must Tell to Build an Epic Business


Direct download: Podcast2013320Edited.mp3
Category:business -- posted at: 11:40am AEST

Tourists are hungry and thirsty, just like our other visitors, and they also have extra needs and desires. By adding to their experience they will spend more time and money, come back for a second visit, and tell their friends using photos and social media.

In this interview Ken Burgin talks to Robyn Lewis of – a leading directory of food, wine, wineries and vineyards. As well as hosting a huge list of destinations and experiences, she shares about industry marketing trends and runs industry surveys to find out what customers and operators are really doing. This interview will be a rich source of information for restaurants, cafes, hotels, bars, wineries and tourism operators. 


Direct download: Podcast2013120Edited.mp3
Category:business -- posted at: 9:08am AEST