Profitable Hospitality Podcast

Food trucks are at the cutting edge of food innovation and social media marketing. Competition is fierce and there are low barriers to entry; consumers expect fast service and great flavours. The US leads the way with mobile food development, and there’s always value in a trip to the east or west coast to check developments.

In this interview Ken Burgin talks to Scott Kilmartin of Short Batch Icecream Company and the Online Store Guys. He’s just back from a trip to the annual Social Media Marketing World conference in San Diego, and he also visited San Francisco and Los Angeles to see icecream shops and food trucks – he has a lot to tell us!

 

Direct download: Podcast201302028new2920Edited.mp3
Category:business -- posted at: 5:57pm AEST

Coping with the flood of industry information is a constant challenge – food & beverage trends, government regulations, staff requirements – it never stops!

In this podcast Ken Burgin talks about the tools and techniques he uses to stay up to date, save important information and share it with his team and Profitable Hospitality members.

Direct download: Podcast2013220Edited.mp3
Category:business -- posted at: 11:39am AEST

Social media gives feedback in a random way, but how much better if you could find out in detail what customers experience – the food and beverage, the welcome, the service and departure. Even the toilets! Customers compare your place with others they visit – an objective view is so valuable.

In this interview Ken Burgin talks with Jen Walls of Above Benchmark. Her company runs mystery shopping and customer satisfaction surveys in all areas of hospitality. You may have tried your own feedback forms – what’s clear from this interview is how much is involved in getting useful, measurable information, that can be compared from one month to the next. Information that gives constructive feedback to managers and staff, leading to improvements that bring customers back more often and telling their friends. Listen in and learn how professionals design surveys and gather the most useful feedback.

 

Direct download: Podcast2012920Edited.mp3
Category:business -- posted at: 11:15am AEST

The #1 issue for most hospitality operators is finding and keeping good kitchen staff – it’s a big challenge. There’s worldwide competition for good cooks, and a declining number of people who want to work the long and unsociable hours. But many operators could do a much better job of promoting the jobs available and choosing the right candidate, not the wrong one!

In this interview Ken Burgin talks with Geremy Glew of Placed Recruitment, a specialty recruitment company focusing on chefs. Geremy is a chef and knows how kitchens work in large and small venues – he’s the ideal person to give us advice. We discussed job advertisements, responding to inquiries, personalities, matching staff with a position, reference checking, the conditions staff want and the role of recruiters. If you want to find better kitchen staff, with more hits and fewer ‘misses’, make sure you listen to this podcast – it’s packed with useful information. You will also find the job descriptions, job advertisement formats and management documents you need for chefs at Profitable Hospitality.

 

Direct download: Podcast2012820Edited_2.mp3
Category:business -- posted at: 11:12am AEST

It’s very satisfying to organise inhouse training for a restaurant, hotel or club – we can dig deep into the particular needs of an organisation and work on their issues. In this podcast I pull back the curtain on some of the Profitable Hospitality workshops I have run in the last two years – topics and techniques.

Whatever the training agenda, there is usually a common core of issues to be covered – financial management, efficient training of staff, staff supervision and ‘leadership’. It’s easy for sessions to focus on cost-control, and forget that increasing the number of visitors and sales per customer will also make a big difference to the bottom line. Using social media to drive sales has become another popular subject, and guidance on managing online feedback and reputation issues.

 

Direct download: Podcast2012720Edited.mp3
Category:business -- posted at: 6:25pm AEST

People work very hard in this industry, and the risks are high. The economy is a challenge, trends change, and new competitors arrive all the time. Developing an income that doesn’t just depend on customers ‘turning up’ makes a lot of sense.

In this interview Ken Burgin talks with Diane Kennedy, a CPA based in Reno Nevada. Her business USTaxAid is in the business of helping people to ‘Make More and Keep More’, through expanded income opportunities and the wise use of tax minimisation. I’ve known Diane for quite a few years, and always been impressed by the enthusiasm she brings to helping people get better fianncial results from their hard work.

We discuss five types of income and how to develop them:

- Active income
- Leveraged active income
- Recurring income
- Residual income
- Passive income

 

Direct download: Podcast2012620Edited.mp3
Category:business -- posted at: 12:56pm AEST

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