Profitable Hospitality Podcast

Every restaurant manager, owner and chef worth their salt makes sure to watch and visit the latest hot places and clever competitors. Many of your customers got there first – they’re after newer and better – the pressure is unrelenting!

 In this podcast, Ken Burgin looks at how you can take an organised and strategic approach to learning from competitors. The focus of your observation will be on three main areas: the visitor experience, productivity, and sales & marketing. It’s much more than just looking around and snapping photos. Consider the staff, the furnishings, how the atmosphere is created and how management orchestrates the experience. Is the place productive, and how can you work out their running costs? You’ll also be looking at the menu, the marketing and social media activity – that’s where you see customer reactions. 

Make sure to check the Sales & Marketing Dept and the Online Marketing Dept at Profitable Hospitality – lots there to help you be more competitive!

 

Direct download: Podcast2011220Edited.mp3
Category:business -- posted at: 6:48pm AEDT

Work can be a bit rough in some restaurants and bars – high pressure, long hours, impatient managers, heat, late nights and alcohol. No wonder staff sometimes say and do things that they shouldn’t – insults, sex talk, swearing, pushing and yelling. For a long time the attitude was that you put up with it or got out. But modern workplaces  now have a much greater focus on safety and management’s ‘duty of care’ – protecting staff is not optional. And employees are much more aware of their rights and legal protection.

 In this interview, Ken Burgin talks with HR expert Natasha Hawker of Employee Matters. We discussed definitions of sexual harassment and bullying, plus the idea of ‘Duty of Care’ and how it applies to managers and supervisors. Also covered were grievance procedures, investigation methods, and the responsibility of staff who witness harassment or bullying – there’s a lot to consider.

Also make sure to check the Staff Management Dept and Downloads at Profitable Hospitality.

 

Direct download: Podcast_111_Edited.mp3
Category:business -- posted at: 6:22pm AEDT

If you're watching staff productivity, menu performance or changing customer tastes, the results usually show up in the sales figures. But what should you check first? Most POS systems offer hundreds of report options, but a few key numbers will give you the most important information.

 In this podcast, Ken Burgin goes through 10 important restaurant KPI’s that will show you the success of your sales effort, and help to uncover where improvements can be made. It could be in food, dessert or beverage sales, number of items per customer, menu design or the selling skills and productivity of employees. You’ll find lots more information on sales improvement at Sales & Marketing and the Menu Marketing departments of Profitable Hospitality.

 

Direct download: Podcast2011020Edited.mp3
Category:business -- posted at: 11:46am AEDT

Entrepreneurs are inventors, and they’re also risk-takers – ready to go out on a limb with a money-making idea. They’re opportunistic, they like the idea of ‘extreme sport’, focus on the positive side, know how to find followers, and keep an eye firmly on the financial success of a project. Our industry thrives on entrepreneurs who are constantly designing, testing and occasionally failing with new bars, restaurants and cafes – it’s exciting to find a ‘new place’ that ticks all the boxes!

In this interview, Ken Burgin talks with Harry Hawk, a New York-based marketer and hospitality operator who tells us how he set up a highly-popular beach bar – hiring and training staff, dealing with massive crowds, handling government regulations and keeping customers happy so they stick around, spend up and tell their friends. Plus PR,  issues with neighbours, fast food, power supply and even the toilets. You can find Harry on Linkedin.

 

Direct download: Podcast_109_Edited.mp3
Category:business -- posted at: 10:21am AEDT

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