Profitable Hospitality Podcast

It’s a common request – how can we train new staff in the fastest, most efficient and cost-effective way? Or work with current staff who are not getting the sales results you want, they’ve stopped smiling, are often late, and aren’t supporting the team. We also need supervisors and store managers who can take the lead and deliver this coaching whenever it’s needed.

In this interview Ken Burgin talks with Roger Simpson, an experienced retail trainer and consultant who works with businesses to increase service levels and grow sales. He’s worked in all sectors of hospitality, and one of his famous (and ongoing) clients is Beechworth Bakery, a business that’s transformed an entire rural town and the face of modern bakeries in Australia. We discussed his 4 step system for turning leaders into coaches, and his 5 key steps for success with staff – it’s a great discussion.

You can find Roger at TheRetailSolution and I recommend you download his excellent free e-book.


Direct download: Podcast2010820Edited.mp3
Category:business -- posted at: 10:35am AEST

It’s easy to put all your energy into Facebook, Instagram and Twitter as the main social media channels for restaurant, hotel and bar marketing. They’re hugely popular, and the advertising options can be effective. But ‘there’s a serious side to business’ where you can make professional connections and turn them into customers and networking opportunities – that's best done with Linkedin.

In this podcast, Ken Burgin shows hospitality business owners and managers how to use Linkedin to enhance their own professional reputation, and reach out to others through its unique networking system. The sales opportunities can be particularly useful, and are rarely used in our industry (but heavily used in the corporate world). Find local professionals you’d like to do business with, connect, make friends and hopefully do business. It needs a ‘slow and steady’ approach, and there’s lots of upside. I hope you will also connect with me on Linkedin – just seach for Ken Burgin in Sydney.


Direct download: Podcast2010720Edited.mp3
Category:business -- posted at: 10:06am AEST

Friction and arguments between restaurant floor staff and the kitchen - it's boring, unproductive and costly. It’s usually a result of poor communication and unrealistic expectations, plus senior management who aren’t taking leadership on the issue. 

In this podcast, Ken Burgin of Profitable Hospitality goes through more than a dozen ways you can improve communication and reduce tension between FOH and BOH – clearer goals, a better understanding of teamwork, more productive meetings and an improved flow of information. Plus fixing the system breakdowns (and sometimes equipment breakdowns) that cause unnecessary hardship when the pressure is on. Don’t give up on this issue – when tension flares, it leads to increased costs, loss of sales and high staff turnover


Direct download: Podcast2010620Edited.mp3
Category:business -- posted at: 10:25am AEST

Does the use of social media lead to more sales? What’s the ROI for the time and money you put into Facebook, Twitter, YouTube videos and other social media channels? Yes, these questions are still being asked, although at least people are now  more focused on the best channels to use and what type of content creates the behaviour you want.

In this interview Ken Burgin talks to Sean Callanan, the founder and CEO of SportsGeek, a sports digital marketing agency. He’s an avid sports fan, and his business focuses on connecting sporting teams, players, fans and sponsors using modern technology and social media. In sport the talk is about members, fans, game attendance, loyalty, scores and results. Compare this with restaurants, bars and clubs where we discuss customers, visitor numbers, weekly sales and per-head spend. Both industries should be watching and measuring what fans like (and don’t like), what excites them and what lights up social media. Hospitality has a lot to learn from the world of sport!

You can also hear Sean on his popular SportsGeek Podcast and the regular Beers, Blokes & Business podcast – both part of my weekly routine!


Direct download: Podcast2010520Edited.mp3
Category:business -- posted at: 8:28pm AEST

Most staff are happy with things just the way they are: they’ve built their life around the roster, the work rhythm, the other employees and what makes the boss happy (or not). When you want to make changes there is sure to be some resistance, but if costs are rising, there’s not much choice.

In this podcast, Ken Burgin covers a wide range of staff management changes – from recruitment to rostering, training, accountability and teamwork. Plus bonuses, pay rates and even social media policies. Regular, steady change will keep you ahead of the competition and positioned as the best place to work. Don’t forget to also check the Staff Management Dept at Profitable Hospitality, and the huge number of downloads – all available 24/7.


Direct download: Podcast2010420Edited.mp3
Category:business -- posted at: 12:43pm AEST