Profitable Hospitality Podcast

Music can create powerful emotions and loyalty, especially with guests who have come to hear a musician, a band or entertainer at your venue. But there’s much more to it than just turning on the mike and lowering the lights – a whole world of smart management and marketing that needs to be applied to finding, booking and promoting these events. Pubs, clubs and venues that do it well can be sure of a passionate and profitable following.

In this podcast, I’m talking about the music business with Joshua Liston of DIY Music Movement. Josh is not only an experienced musician, but has also been an entertainment manager for a number of successful hotels and venues - there's not much he hasn't seen or organised!

As well as his website www.diymusicmovement.com, you can also find him on Twitter @joshdiymusic and on iTunes with the DIY Music Movement podcast. I got a lot out of  talking with Josh, and I hope you enjoy the conversation too!

Direct download: 33_Joshua_Liston.mp3
Category:business -- posted at: 6:19pm AEDT

In today’s interview, I’m talking with Jennifer Anderson from IAmWaitress.com. Jennifer has a wide range of front-of-house experience developed from working in some great restaurants in Colorado and Kansas, and has developed a passion for team service and training. She says when she started in restaurants ‘I didn’t know if Cabernet was a grape or a region. So, I studied and became a Certified Sommelier with the Court of Master Sommeliers. I became the fine dining trainer. I became a kick ass server. I learned how to organize my thoughts. I learned about food, wine and drink.’ 

You’ll enjoy this conversation, and learn about all the ways she is creating ‘an insurance policy against ever looking or feeling stupid in front of a customer. The best policy against that is knowledge.’ You can find her website at IamWaitress.com and connect with her on Facebook.

Direct download: 32_Jennifer_Team.mp3
Category:business -- posted at: 6:01pm AEDT

Turning social media activity into sales is different to direct selling over the phone or at the table. First you need to Connect with people (Facebook fans, email addresses, Twitter followers, LinkedIn connections), then Engage them with interesting and useful content, then Convert them into customers who visit or buy from you online.

In this podcast Ken Burgin outlines dozens of social media tactics you can use to turn online social activity into sales – they’re taken from the detailed Christmas Social Media Marketing Plan on www.ProfitableHospitality.com. Like all good plans, you need clear goals and an overall strategy to create measurable results.

Direct download: Social_Media_Xmas_2013.mp3
Category:general -- posted at: 6:41am AEDT

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