Profitable Hospitality Podcast

Ken Burgin talks with productivity expert Helen Crozier about how to handle business communication and online activity more efficiently.

The interview focuses on four key areas: bringing email under control, managing your calendar for events and meetings, keeping track of contacts, and finally passwords - important in so many areas of modern life, and so easy to forget or handle insecurely.

Direct download: Podcast14.mp3
Category:general -- posted at: 2:54pm AEDT

Email newsletters have many advantages for communicating with customers - they're personal and private, and can be full of details. You can target particular groups, and measure the effectiveness of different messages and topics. Facebook, Twitter and Instagram may get the glamour vote, but email does the heavy lifting for regular communication about events, menu changes, special offers and community news.

In this podcast, Ken Burgin looks at a number of successful newsletters and describes what makes them so effective - features that are easy to incorporate in your newsletter.

Direct download: Podcast13Final.mp3
Category:general -- posted at: 12:20pm AEDT

Ken Burgin looks at how to prepare your business for sale including quick profit improvements, plus how to put the best face on your business so it's immediately appealing to a buyer.

Areas covered include recording recipes, menu simplification, review of staff productivity and reducing utility and service costs. Plus short-term marketing improvements, and how to make your business 'easy to love' for a first-time buyer - a significant proportion of the market. They're looking for turn-key systems, manuals and documentation so they can hit the ground running and be confident of success. 

Direct download: Podcast_12.mp3
Category:general -- posted at: 11:26am AEDT

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