Profitable Hospitality Podcast

Ever worried that someone is copying your ideas without permission? Recipes, menus, designs – even your name. When people see that you’re successful, it won’t take long for them to borrow your ‘intellectual property’ – a quick Google search usually gives them most of what they’re after!

In this interview Ken Burgin talks with Geoff Moller, a business consultant and expert on intellectual property. We discuss trademarks, business names and logos, customer lists, ‘trade secrets’, photographs and of course menus and recipes. There’s a lot of protection you can take advantage of if you take the right steps – and first you need to understand the terms and concepts. 

 

Direct download: Podcast_91_Edited.mp3
Category:business -- posted at: 12:56pm AEST