Sun, 23 February 2014
In this second interview, Maz Valcorsa, the owner of Sadhana Kitchen, tells us how she started a raw food cafe and built it into a main street success. She came from a corporate background, and worked hard on researching the concept and learning about the business side of cafes and catering. I first met Maz at the Starting a Cafe or Restaurant Workshop and was impressed that even before she opened, she had more than 1,000 Facebook fans panting for her to start!
We discussed issues familiar to every startup – landlords, leases, food costs, staff management, bookkeeping and administration. And how to have a balanced, healthy life when your business is growing fast. She’s also utilising online and cloud-based management systems, and has an excellent website designed to make everyone hungry. Plus great social media activity, especially on Facebook and Instagram.
In the first interview, Maz told us about raw food, the menu at Sadhana Kitchen and some of her clever marketing moves.